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中国奶粉:不谈梦想谈良心

| 来源:凤凰影响 | 发布时间:2015.09.15 |

如果要找挨骂比中国足球还多的行业,则非中国奶粉莫属。从2008年三鹿奶粉三聚氰胺事件开始,中国奶粉就背上了价高、质劣的恶名,首当其冲的就是国产奶粉。屡屡发生的中国奶粉质量事故、全球最贵奶价、缺乏社会责任感……各种负面因素重重叠加,连奶企们自身也羞于叫屈,消费者更是彻底失去信任。奶妈呼吁良心奶粉出现,奶企盼望成为行业良心。

新希望乳业立志于用最严苛的标准、最实惠的价格,推出全球同质同价的奶粉,用实际行动捍卫中国奶粉企业的尊严。

基于企业诉求,凤凰网前期独家策划内容进行预热,中期推出单独二胎调查报告专题,后期进行现场新闻报道,并推出企业的良心产品,引发众多消费者和社会各界人士的关注。

为了让大家能够更加关注当前中国奶粉行业面临的困境,凤凰网于2018-07-16与新希望乳业共同推出了“中国奶粉的‘不平等条约’,说爱你不容易”的独家策划内容,用——图片展示的方式,剖析中国奶粉行业存在的种种不平等现象,以及各种现象背后的原因,并提供当今世界奶源和常见奶粉认证等“奶”妈们自我武装必备知识,并对新希望乳业即将举行的产品发布会做了预告。

随后, 凤凰网与新希望乳业进行更为深入的合作。在国家单独二胎政策施行一年多后,进行了有关单独二胎的调查分析,最终在3月2 0日形成了专题报告“二胎,想说爱你不容易”。调查发现,为了保障奶粉的质量安全,大部分中国家庭都会选择购买高价进口奶粉,这直接抬高了养育孩子的成本,也成为许多中国家庭不愿意生二胎的原因之一。

2018-07-16,新希望乳业在愚人节这天,正式推出了100%新西兰原装原罐进口、每罐售价只要99元的爱睿惠婴幼儿奶粉。如此高性价比的产品,看似是让人不敢相信的愚人节玩笑,实际上却蕴含了新希望乳业以实际行动洗白中国奶粉恶名的决心。

此次合作,让爱睿惠这个致力于为中国消费者提供安全、放心、买得起的优质奶粉的新兴品牌得到足够的关注,相信爱睿惠的出现将终结中国奶粉的种种“不平等条约”。

凤凰网对新希望乳业的专题策划报道分成三个阶段,每个阶段都和下一阶段的活动衔接,结合线上和线下的活动策划推广,让新希望乳业为中国乳业正名,打造中国鲜奶第一品牌,真正成为深入人心的奶业良心。  (责编:蔺建梅)

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